Today when we say “multi-channel,” we’re no longer talking about snail mail or fax machines as support channels. Instead, a multi-channel support strategy includes some combination of traditional phone, email, or live chat support alongside social media and self-service offerings.
Why? Because customer service is not a ‘one size fits all’ solution, and different people prefer different methods of support.
Our guide to multi-channel support will help you to:
- Understand the support challenges facing companies today
- Learn the key benefits of a multi-channel strategy
- Determine which channels your customers actually want
- Make the most of your multi-channel support