Case Study

Indian E-commerce Super App: Campaign Management Platform

CloudCover + GCP

Business Outcome

  • Transactional events are getting sent with average of 2.5 seconds

    Transactional events are getting sent with average of 2.5 seconds

  • Able to create target audience and send campaigns with drag & drop functionality

    Able to create target audience and send campaigns with drag & drop functionality

  • Created dashboards for analysis and taking business decisions

    Created dashboards for analysis and taking business decisions

The Challenge

The client requires an interactive interface to identify audience segments by the business users and send dynamic campaigns to the end users

  • SLA & Scaling

    SLA & Scaling

    Sending transactional communication adhering to the SLA and taking care of the scaling. Handling events traveling across different cloud platforms

  • Real-Time Notifications

    Real-Time Notifications

    Format the real-time messages on the fly and send it through the right channels like sms/email/push

Cloudcover Impact

The client can send transactional events communications like OTPs in near real-time

Cloudcover Impact

  • Single Source of Truth

    They now have single source of information which helps them generate relationships and take business decisions

  • Dynamic Campaigns

    With the help of data, they can target audience and send them dynamically generated marketing or promotional campaigns

Technical Outcome

  • Process Data

    Process Data

    Process and make relationships between GBs of daily data from enterprises, real-time clickstream from apps/websites, marketing data from GA, Facebook, Adobe to one single source in Bigquery

  • Scalable Infrastructure

    Scalable Infrastructure

    Able to scale up to 10,000 events per second for real-time delivery and also making the infra scalable for more load

  • Report Generation

    Report Generation

    Created an interactive platform for business users to visualize data and run campaigns

Tools Used

  • Cloud Dataflow Cloud Dataflow
  • Cloud Pub/Sub Cloud Pub/Sub
  • Cloud Composer Cloud Composer
  • Cloud Functions Cloud Functions
  • Bigquery Bigquery
  • Apache Kafka Apache Kafka
  • Redis Redis
  • Dremio Dremio
  • Google Looker Google Looker
  • Google Ads Google Ads
  • Google Analytics Google Analytics
  • Facebook Ads Facebook Ads