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Case Study
Indian E-commerce Super App: Campaign Management Platform
CloudCover + GCP
Business Outcome
Transactional events are getting sent with average of 2.5 seconds
Able to create target audience and send campaigns with drag & drop functionality
Created dashboards for analysis and taking business decisions
The Challenge
The client requires an interactive interface to identify audience segments by the business users and send dynamic campaigns to the end users
SLA & Scaling
Sending transactional communication adhering to the SLA and taking care of the scaling. Handling events traveling across different cloud platforms
Real-Time Notifications
Format the real-time messages on the fly and send it through the right channels like sms/email/push
Cloudcover Impact
The client can send transactional events communications like OTPs in near real-time
Single Source of Truth
They now have single source of information which helps them generate relationships and take business decisions
Dynamic Campaigns
With the help of data, they can target audience and send them dynamically generated marketing or promotional campaigns
Technical Outcome
Process Data
Process and make relationships between GBs of daily data from enterprises, real-time clickstream from apps/websites, marketing data from GA, Facebook, Adobe to one single source in Bigquery
Scalable Infrastructure
Able to scale up to 10,000 events per second for real-time delivery and also making the infra scalable for more load
Report Generation
Created an interactive platform for business users to visualize data and run campaigns
Tools Used
Cloud Dataflow
Cloud Pub/Sub
Cloud Composer
Cloud Functions
Bigquery
Apache Kafka
Redis
Dremio
Google Looker
Google Ads
Google Analytics
Facebook Ads